Are You a Microtrend or Here to Stay?

Microtrends pop up out of nowhere, are highly unsustainable, and are short-lived. People can also be a microtrend. You might consider yourself trendy and necessary to the moment, but can you sustain your offerings to the world in the long term? 

Why Is This Important?

To make, gain, and sustain your mindset of goal setting and manifestation of wealth, you, as well as your business, career, and investments, must be in the game for the long term. 

But if you feel tugged every which way, every day, without a sense of stability, then take a look at your focus. Short-term focus nets short-term success. If you are going with a trendy flow from day to day, and not projecting your goals into the future, then you may not arrive in the future you would like to see.

Is it more important for you to be a microtrend today or a builder of long-term success? The goals, motivations, causes, and tools used for each are distinctly different.

“Microtrends are short-lived, fast-moving, and often are online-driven. Shifts in consumer behavior or culture that are niche or industry-specific can happen in an instant. They tend to gain popularity rapidly but lack long-term staying power, unlike broader trends that can last for years. Microtrends are often fueled by social media, viral moments, and specific influencers, making them appear and disappear quickly.” - Lure Studio

The importance of longevity is important to your wealth-building goals, as well as to your personal and business relationships. A person who is a mirotrend is a one-hit wonder. They flare up, fizzle out, then disappear. This happens in business frequently. A new product, restaurant, or retailer suddenly appears, has immediate interest and success, then poof, it goes up in vapor. 

You may also see this in the office. The person who has a great idea and is applauded, but then, as if it never happened, goes back to their desk and is forgotten. 

Although it is important to stay relevant in your current environment, it is more important to remain stable, with growth as a long-term goal. 

Trends Shift With Lightning Speed

Here today, gone tomorrow - that is a trend. Protect yourself and your career by avoiding becoming a trend, which can be a fast-moving shift in what is currently popular. It can be an object, a behaviour, a new way of thinking, or a manner of interacting with the world and others. You could say that a microtrend hits hard and leaves flat.

Trends are alluring. No doubt that fashion and food trends can be appealing. A person who has a sudden rise in fame and fortune is desirable. Someone with dynamic success, or a surprise hit, becomes someone to know. Microtrends are exciting! 

However, if you are projecting long-term growth and success, resist the lure of 15 minutes of fame and stay committed to your goal-setting plans. 

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Why Microtrends Are so Fascinating

In the business world today, there are trend forecasters whose expertise is projecting and being at the forefront of the next trend. 

This information can then be marketed to retailers, designers, investors, and management across various lines of wholesale or retail businesses. Savvy people at the head of companies know what’s coming, and they understand what would work for them. The secret of successful trend forecasting for yourself or your company is comprehending the complexity of trends and then discerning what applies to your business. 

Short-term investments in a trend can be costly but often the returns are not able to sustain the costs. However, all of these statistics are factored into sales if and when the company takes on a trend. 

One of the most important aspects of initiating a trend, or of being a trend yourself, is the value of relevancy. Being a ‘trend setter’ is fashionable. Supporting and promoting a trend, or a trendy person, can be lucrative. In the fast-paced consumer world, it is important to be relevant, but it is also more important to be solvent, as well as flexible. “Diversification is also important. How can you create new versions of the original winning formula? Revisit your viral goldmine and look for fresh ways it can be applied.” Using the idea of yourself as a microtrend that is relevant, if you use common sense to sustain it.

You Can Have It Both Ways!

You can be a microtrend who will also be here to stay! Before you present the next great idea to the Board of Directors or your manager, before you jump up and down and shout “Eureka,” do your research so that you will be known not only for an innovator, but for someone who understands trends and the inherent risks in embracing them. 

Prepare yourself and your work so that you will be relevant not only today, but for your entire career!

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